Case Construction Equipment names Marchand Vice President – North America
Case Construction Equipment has named Michel Marchand as vice president for North America, replacing Scott Harris who has taken a similar role at Case IH. Marchand, who previously served as the regional sales director for Canada, will now oversee all Case Construction operations in North America.
"He has both comprehensive knowledge of the construction equipment business and a passion for the Case brand," says Leandro Lecheta, chief operating officer – NAFTA, CNH Industrial. "Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer."
"The Case Construction brand is strong throughout North America, and we have a real opportunity now, with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets," says Marchand. "I am very proud to be a part of the future here at Case."
Marchand left the automotive industry and first joined Case as a business manager in 2009, and then took on the role of regional sales director in 2011.
As one of the latest models in the R2-Series excavator lineup, the Bobcat® E88 delivers durability, performance and quality for more productivity. Technically speaking, it's a compact machine, but it brings big performance with its redesigned engine and optimized lift performance, plus undercarriage and counterweight improvements. All these enhancements make this excavator one of the highest-performing models in its size class. With impressive over-the-side lift capacity, you can dig with greater confidence over the side of the machine. Put it to the test against similar models from other manufacturers. You'll see that the E88 can outwork the competition.