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Case wheel loaders earn prestigious design award

Case wheel loaders earn prestigious design award

CASE Construction Equipment received the Good Design Award for its G-Series wheel loaders - the latest generation of the brand's proven product line, which introduced a revolutionary windshield design and raised the bar on operator comfort when launched in 2016. 

This recognition comes in the 50th anniversary of the award program, noted for the participation of the largest number of Fortune 500 companies and the world's foremost design firms. The G-Series was one of the product designs selected by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies out of the thousands of submissions sent by the world's leading manufacturers and industrial design firms. As a winner of the Award, the CASE G Series wheel loader design is now part of the Museum's Permanent Design Collection.

Carl Gustaf Göransson, brand president for CNH Industrial's construction equipment businesses, commented: "We have been judged against the very best in the world and the G Series has emerged as a winner: this prestigious accolade crowns CASE wheel loaders' long history of excellence as we prepare to celebrate this product line's 60th Anniversary in 2018."

In its pursuit of quality design that combines style and function, CASE credits the experience and resources of CNH Industrial's Design Centre to achieve many of the advances that made the award possible. 

The cab of the CASE G Series wheel loaders sets new standards in comfort and safety with a revamped operator environment, controls and interface that make it the brand's most intuitive and easy-to-operate loader line ever. Every element has been designed to provide an automotive feel while boosting industrial power and performance. 

The superior visibility from the cab was of particular interest to judges. The one-piece windshield provides an unobstructed panoramic view to the front of the machine, while multiple rear view convex mirrors, rear view cameras, a slim engine hood and rear grid defroster offer excellent visibility to the rear. 

The cab interior has been designed to maximize space for the operator. The ergonomically designed joystick steering system provides a symmetrical operating station to control loader functions and machine steering, which reduces fatigue — especially during repetitive, high-production applications. The premium control interface offers intuitive navigation through the machine's information and settings.

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