Yamaha Motor Corp., USA, Acquires Subaru Industrial Power Products
Acquisition Solidifies Multi-Purpose Engine Growth in New Market Segments
Yamaha Motor Corp's Outdoor Power Equipment division has announced the acquisition of Subaru Industrial Power Products. The acquisition is a result of an agreement between parent companies Yamaha Motor Co., Ltd., and Fuji Heavy Industries Ltd., both of Japan, and is expected to be completed by October 1, 2017. Fuji Heavy Industries is ceasing the production and sale of multi-purpose engines, etc. at the end of September 2017.
"Yamaha has made the multi-purpose engine market a priority," said Jim McPherson, Yamaha's Outdoor Power Equipment division manager. "Yamaha entered the popular lawn and garden industry earlier this year with the introduction of the all-new MXV-EFI Vertical V-twin series. The Subaru Industrial Power Products acquisition further solidifies Yamaha's commitment to continuing our recent expansion into this important segment of our business."
As part of the acquisition, Fuji Heavy Industries will transfer to Yamaha Motor Powered Products Co., Ltd. (YMPC), also of Japan, technology relating to three products: EH65, EH72, and EH65V of the EH Series V-Twin Overhead Valve multi-purpose engine range, which are used in large generators and large lawn mowing machinery. The acquisition of this technology will enable YMPC to sell the EH Series V-Twin Overhead Valve multi-purpose engines both within Japan and overseas, including through YMUS in the United States.
Through the acquisition, YMUS will continue after-sales service for Fuji Heavy Industries' multi-purpose engine business in North America (excluding Mexico), while further strengthening its power products business in North America.
Yamaha's all-new line of vertical V-twin engines for the lawn and garden market were initially introduced earlier this year. The MX775V-EFI, MX800V-EFI and MX825V-EFI engines are purpose built for commercial landscape zero-turn radius (ZTR) mowers and combine Yamaha's historic quality, high performance and durability standards with landscape ZTR-specific design and development, resulting in superior performance and higher fuel efficiency than competitive models on the market.