Heavy Equipment Guide Logo

This ad will close in 15 seconds

Mack Trucks uses virtual reality to demonstrate power and performance of mDRIVE HD

Mack used virtual reality technology to better demonstrate features and benefits of the Mack Pinnacle, Mack Granite and Titan by Mack models equipped with the Mack mDRIVE HD 13-speed automated manual transmission. Using a VR headset and a smartphone, viewers can look around 360 degrees to see the cab interior in its entirety, as well as see what it feels like to be in the cab of a Mack model while it’s operating in quarries and on the highway.
Mack used virtual reality technology to better demonstrate features and benefits of the Mack Pinnacle, Mack Granite and Titan by Mack models equipped with the Mack mDRIVE HD 13-speed automated manual transmission. Using a VR headset and a smartphone, viewers can look around 360 degrees to see the cab interior in its entirety, as well as see what it feels like to be in the cab of a Mack model while it’s operating in quarries and on the highway.

Company info

7825 National Service Road
Greensboro, NC
US, 27409

Website:
macktrucks.com

Read more

Anyone interested in what it’s like to sit in the cab and ride in a Mack truck while on the job can now experience it through virtual reality offered by Mack Trucks. Mack is the first Class 8 OEM to offer such a virtual reality test drive of a commercial vehicle to a wide audience.

Virtual reality is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly physical way by placing the viewer’s perspective within the image or video itself.

Mack used virtual reality technology to better demonstrate features and benefits of the Mack Pinnacle, Mack Granite and Titan by Mack models equipped with the Mack mDRIVE HD 13-speed automated manual transmission. Using virtual reality headgear, Google Cardboard or a smartphone, viewers can look around 360 degrees to see the cab interior in its entirety, as well as see what it feels like to be in the cab of a Mack model while it’s operating in quarries and on the highway.

“Through virtual reality, customers and the general public now have the opportunity to truly understand what it’s like to be in the cab of a Mack truck as it gets the job done,” said John Walsh, Mack vice president of global brand and marketing. “Our trucks, when paired with the mDRIVE HD 13-speed, are unmatched in terms of power and performance, and now we are offering everyone a unique experience to better demonstrate this.”

The mDRIVE HD 13-speed helps boost customer productivity thanks to improved performance and reduced weight. Mack is the first truck manufacturer in North America to offer low reduction creeper gear ratios in a proprietary automated manual transmission. Since Mack announced the availability of the mDRIVE HD 13-speed in March, customer response has been overwhelmingly positive, encouraging Mack to make the 13-speed AMT standard on the Granite model starting with production of the 2017 MP8 engine.

Available in direct or overdrive configurations, the mDRIVE HD 13-speed offers a low reduction creeper gear ratio designed for easier startability on steep grades or when the truck is carrying a heavy load. This improved startability also allows customers to select a faster rear axle ratio. The faster ratio decreases engine rpm at highway speeds, saving fuel as the truck travels between job sites.

The Mack virtual reality experience showcases the power of the mDRIVE HD 13-speed as it effortlessly frees the Mack Granite model from mud on a job site, easily drives up and down a steep grade without having to continuously apply brakes, reducing brake wear-and-tear, and also smoothly manages a fully loaded Mack Pinnacle model up and down a 15 percent and a 20 percent grade.

To experience Mack virtual reality, visit http://www.macktrucks.com/VR to order Google Cardboard and link to the Mack virtual reality app. The virtual reality videos also will be posted to the Mack website, but will not be as immersive as when Google Cardboard and the app are used.

More from Trucking

Evolution of Waste Industry Exhibit unveiled at Mack Historical Museum

The Mack Trucks Historical Museum unveiled an all-new exhibit titled "Keeping America Clean: The Evolution of the Waste Industry." The exhibit, which features three antique Mack trucks and an interactive visitor education display, was made possible thanks to support from Mack Trucks and Republic Services, an industry leader in recycling and waste disposal and longtime Mack customer. A brief ribbon-cutting ceremony was held to officially open the exhibit.

Partnership aids Volvo Trucks in behaviour prediction for trucking industry

Recently Volvo Trucks North America, along with automated vehicle software provider Perceptive Automata and customer Dependable Highway Express (DHE), showcased a collaborative innovation project designed to strengthen safety capabilities for the trucking industry through automation. This project leverages human intuition artificial intelligence that reads the intention and awareness of vulnerable road users such as pedestrians, cyclists, and motorists, to enhance the situational awareness of truck drivers.

Mack Trucks’ RoadLife 2.0 debuts with double feature

Mack Trucks is doubling down on the debut of RoadLife 2.0 with the launch of two episodes on roadlife.tv. Featuring the grueling efforts of Alaska Department of Transportation (DOT) snowplow drivers to clear one of the snowiest highways in the U.S., to the challenge of building a modern logistics business from the ground up, RoadLife 2.0 picks up from last season, sharing the stories of everyday people doing extraordinary things. 

Ford's latest chassis cab offers more capacity in a smaller package

When Ford held its annual press event at the Work Truck Show this past March, nobody was expecting a brand-new nameplate to be introduced - but that's just what happened, and buyers will be able to take advantage of that surprise addition to the company's chassis cab line in 2020.

The state-of-the-art Alpha MUTT with ABS from IPA integrates all aspects of trailer inspection

Innovative Products of America (IPA) announces the #5700A ALPHA MUTT with ABS, a complete diagnostic trailer inspection system that integrates all aspects of trailer service and repair. A technician can now control and test all lighting, ABS and air brake circuits with the provided tablet while conducting a walk around PMI or DOT inspection. 

2020 Ram 1500 EcoDiesel pickup offers hefty half-ton torque

The 2020 Ram 1500 will become Canada's most powerful half-ton diesel pickup with 480 lb.-ft. of torque and most capable light-duty diesel, with towing capability up to 5,697 kg (12,560 lb), the manufacturer states.  The all-new third-generation 3.0-litre EcoDiesel V-6 is also expected to lead the segment on fuel economy.

free-paper-airplane

Get our newsletter

Learn more

Volvo Trucks launches nationwide warranty program for pre-owned trucks

Volvo Trucks is revolutionizing the used truck industry with the introduction of its Volvo Certified program, headlined by the factory-backed Volvo Certified Warranty for pre-owned trucks. The Volvo Certified Warranty's engine and transmission coverage is modeled after the Volvo Engine Plan 2 Protection Plan for new trucks. Combining dependability with the value of a pre-owned vehicle, Volvo Certified models offer customers the opportunity to own a fully inspected, reconditioned and warrantied Volvo truck at a significant savings. 

Chevrolet equips 2020 Silverado with new, advanced 3.0L Duramax diesel

The all-new 2020 Chevrolet Silverado's available 3.0L Duramax inline-six turbo-diesel engine adds choice and versatility for full-size truck customers, offering torque and horsepower in addition to focusing on fuel economy and capability. It is the first-ever inline-six turbo-diesel offered in Chevrolet's full-size light-duty trucks.

Mack Defense to partner with JWF on U.S. Army heavy dump trucks

Mack Defense announced JWF Defense Systems (JWFDS) will provide the armored cab system for the M917A3 Heavy Dump Truck (HDT) contract the U.S. Army recently awarded to Mack Defense. JWFDS will be responsible for fabricating and painting the complete armored cab system, which will then be installed by Mack Defense.

Daimler Trucks establishes global organization for highly automated driving

Daimler Trucks is establishing the Autonomous Technology Group as a global organization for automated driving, bringing together its worldwide expertise and activities, as of June 1. The main tasks of the new unit comprise overall strategy and implementation of the automated driving roadmap, including research and development as well as setting up the required operations infrastructure and network, heading towards the series production of highly automated trucks (SAE level 4).

2020 Silverado 1500 from Chevrolet offers more where it matters

For 2020, Chevrolet makes the strongest, most advanced Silverado even more so with several new features that include the new 10-speed automatic transmission paired with the 5.3L V-8 standard on the LT Trail Boss and available on the High Country; the legendary 6.2L V-8 offered on Custom Trail Boss, LT Trail Boss and RST trims; and available technologies including new trailering features and Adaptive Cruise Control - Camera.

Mack Defense highlights Medium Support Vehicle System roll-out at CANSEC 2019

Mack Defense will showcase the ongoing delivery of its Medium Support Vehicle System (MSVS) Standard Military Pattern (SMP) trucks to Canada at the Canadian Association of Defense and Security Industries (CANSEC) trade show, May 29-30 at the EY Centre in Ottawa, Ontario. CANSEC brings together leading-edge technology, products and services for land-based, naval, aerospace and joint forces military units.

Innovation, improvements added to 2020 GMC Sierra 1500

GMC is taking premium to the next level with all new availability for a carbon fibre bed, 3.0L Duramax turbo-diesel and 10 speed automatic transmission, plus additional technology like Adaptive Cruise Control - Camera to elevate the ownership experience in the 2020 Sierra 1500. The updates add to a robust portfolio of technologies that deliver an innovative and premium ownership experience.

Triton Tri-Drive air suspension latest addition to Link vocational line

Link Mfg., Ltd. has delivered the first set of its new Triton Tri-Drive Air Suspensions. The industry's first ultra-high-capacity tri-drive air suspensions are engineered to be used in multi-axle configurations for heavy-haul and off-highway applications, according to the manufacturer. Designed for traditional production line installation, Triton's brawny 105K carrying capacity gives OEMs a viable and efficient path to broaden their product offerings by increasing the load-bearing capabilities of existing vehicle platforms.

Beco relies on Mack Pinnacle and Anthem for on-time mail delivery

Bruce Hoger has BECO Inc. dialed in to reliability, on-time performance and fuel economy. The fleet is as dependable as the mail, which is what you expect from a company that delivered its first load for the nation's post office in 1951 and is now the fifth-largest mail hauler in the U.S. It's a market segment that remains in demand.

free-magazine-subscription

Get Our Magazine

Paper or Digital delivered monthly to you

Subscribe or Renew Learn more

Navistar Edmonton parts distribution center named industry's best for second consecutive year

Navistar International Corporation was recently recognized by industry solutions advisor Carlisle & Co. for having two of the highest performing parts distribution centers in the automotive and commercial vehicle sectors. The Edmonton, Alberta Parts Distribution Center (PDC) was awarded the Top Performing Warehouse in the Truck and Heavy Equipment category for the second consecutive year, while the Queretaro, Mexico PDC was named the second-place honoree.

Full refresh for Western Star 4700

The 4700 has been the workhorse vocational truck of the Western Star line for quite some time, providing customers with power and versatility for whatever their needs might be.

Volvo Trucks expands over-the-air offerings with new parameter updates

Volvo Trucks' newest series of parameter updates complements its newly-launched Parameter Plus subscription package, which allows for up to 50 parameter updates annually per covered vehicle. With over 250 parameters to choose from, this new set of updates will provide customers with notable value in terms of cost savings, fuel efficiency and uptime.

free-paper-airplane

Get our newsletter

Learn more

Commercial vehicle innovation enabler: Bosch brings advanced solutions to the new Nikola Two truck

Nikola Motor Company showcased its hydrogen-electric powered semi-truck, the Nikola Two, live in action for the first time to the general public at its Nikola World event. Bosch technology and expertise helped Nikola to realize the fully functional Nikola Two hydrogen-electric truck with industry-ready heavy-duty truck components and systems. The technology and system approach is adaptable for use in Nikola's full line of vehicles, including the Nikola One Sleeper Cab and the Nikola Tre, a hydrogen-electric truck for European markets.

Connecting the bigger picture - Volvo shows future of sustainable transport

Sustainability initiatives are rapidly changing the transportation industry, with increased focus on major technological advancements to create these opportunities. At the upcoming Advanced Clean Transportation (ACT) Expo, April 23-26, 2019, Volvo Trucks (Booth #1634) will demonstrate The Bigger Picture - going beyond the truck to explore the future of trucking and sustainable transport solutions through electromobility, automation and connectivity. 

Mack adds third Certified Uptime Dealer location in Quebec

Mack Trucks has named Montreal-based Mack Laval its third Mack Certified Uptime Dealer in the province of Quebec, and third French-language location. The accreditation confirms the dealer has met stringent requirements to amplify customer service and uptime. Mack made the announcement April 11 during ExpoCam at Place Bonaventure, Montreal.

Daimler Trucks acquires Torc Robotics to create automated trucks powerhouse

Daimler Trucks, a division in the Daimler Group, and Torc Robotics, a pioneer in autonomous driving solutions, are joining forces in a one-of-a-kind combination to commercialize highly automated trucks (SAE Level 4) on U.S. roads. Going beyond an OEM/supplier relationship, the companies signed an agreement today for Daimler AG's subsidiary Daimler Trucks and Buses Holding Inc., to acquire a majority stake in Torc Robotics for an undisclosed sum. Closing of the acquisition is subject to approval from U.S. authorities.

Understanding the consequences of driving overloaded vehicles

Fleet professionals are tasked with providing safe, reliable and compliant vehicles for their organization. In many cases, fleet professionals that design these work trucks only have indirect control and/or input on how these vehicles are used after being placed in service. One of the biggest concerns is understanding the consequences of operating overloaded vehicles. This includes drivability issues, reliability and maintenance concerns, and the regulatory impacts and liability risks associated with operating overloaded vehicles. With some forethought in the vehicle design phase and broad-based education for all stakeholders, these issues can be minimized, if not completely eliminated.

free-magazine-subscription

Get Our Magazine

Paper or Digital delivered monthly to you

Subscribe or Renew Learn more