Liugong inks deal with De Lage Landen to offer wholesale and retail financing in Canada
LiuGong Construction Machinery has expanded their partnership with De Lage Landen (DLL) to include wholesale and retail financing to their dealers and customers throughout Canada. Prior to this new agreement being signed, LiuGong and DLL have successfully collaborated to offer financing to dealers and customers throughout the United States.
As LiuGong continues to penetrate the North American market with its full line of construction equipment, having solid finance programs in place is becoming more and more critical to the company’s success. According to Fred Ridenour, General Manager of Business Operations for LiuGong, “As our dealer network expands, these strategic alliances are necessary to ensure we are able to get dealers up and running with the product line as quickly as possible.”
The wholesale financing portion of LiuGong’s agreement with DLL includes both inventory and rental fleet financing for dealers, as well as the opportunity to participate in seasonal or special extended term stocking programs offered by LiuGong. LiuGong’s enhanced partnership with DLL gives dealers an additional finance option at a time when financing and credit remain tight.
Once LiuGong establishes a new dealer partnership, the company is committed to providing them with all the tools necessary to make a sale.
“Retail financing programs are essential to a dealer’s early success with the LiuGong product line,” states Ridenour. “Our primary goal is to make it easy for dealers to sell LiuGong equipment to realize a quick return on their investment.” The retail financing portion of LiuGong’s agreement with DLL will help facilitate equipment sales through either a loan or lease agreement at attractive rates.