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SDLG Hosts Global Dealer Conference at bauma China

SDLG invited dealers from over 50 global markets to launch its Overseas Sales Strategy 2015-2017
SDLG invited dealers from over 50 global markets to launch its Overseas Sales Strategy 2015-2017

Dealers of SDLG construction equipment from over 30 countries worldwide met at the brand’s annual dealer conference – held in conjunction with bauma China in Shanghai. SDLG’s chairman, Wang Zhizhong, and executive president, Yu Mengsheng, toasted a successful year and look forward to continued growth in overseas markets.

Chinese construction equipment giant Shandong Lingong Machinery Co., Ltd (known as Lingong) manufactures the SDLG range of machinery, including one of the world’s biggest selling lines of wheel loaders. Lingong began exporting SDLG products to international markets in 2004, and this year celebrated 10 years’ successful partnership with its Russian dealer, Rus Business Auto Ltd. Since then, the company has forged relationships with dealers in over 60 countries worldwide.

Over 300 dealer and customers joined Lingong’s senior management team in Shanghai this week at the company’s annual international dealer conference. The theme of this year’s event was improving aftermarket service and support in international markets.

Lingong’s executive president, Yu Mengsheng, said at the conference: “We’ve seen some great achievements during 2014, despite a slowdown in the overall construction equipment market. New product lines have been launched in Russia, Indonesia, the Middle East – and further afield. While we’ve also signed new distribution agreements with dealers in Timor-Leste, Canada and the U.S., to name a few. But such rapid expansion brings challenges such as how to develop and maintain a fast and effective parts-supply and service network. This is essential in retaining our loyal customers and we will work with our dealers worldwide to deliver the best possible support throughout a machine’s lifetime.”

This year, Lingong opened two new spare parts warehouses in India and Singapore for faster parts delivery to customers in Southeast and Southern Asia. In addition, the company partners with experienced construction equipment dealers in each international market to offer strategically located service technicians for quick, onsite response.

“We are continually expanding our international dealer network, and we aim to have over 100 dealers by 2016,” Yu adds. “Our strategy puts customer satisfaction at the forefront and that involves a strong aftermarket support offering.”

A complete product portfolio

Known best for its range of wheel loaders, Lingong also manufactures a range of excavators, backhoe loaders, road machinery and other construction equipment under the SDLG brand. At the conference, SDLG excavators, from the company’s 1 million m2 production facility in Linyi, China, were demonstrated to dealers and customers alike. On Lingong’s exhibition stand at the internationally recognized tradeshow, bauma China, being held at the same time as the conference, Lingong demonstrated its innovation with a 46 t prototype excavator, the LG6460E.

Lingong is changing perceptions of Chinese manufactured products by using advanced technology, lean manufacturing techniques and benchmarking its processes against the best factories in the world. The company has even devised its own production philosophy – the Lingong Production System – focused on eliminating waste, improving efficiency and upgrading quality. The result is shorter lead times, lower prices and better quality. The SDLG-branded machines are known for their value, robustness and ease of operation.  

The SDLG Dealer Conference held in conjunction with bauma China in Shanghai was attended by over 300 guests from across the globe

Company info

PO Box 159
Shippensburg, PA
US, 17257


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