ICUEE: One of my favourite trade shows
ICUEE (pronounced IQ), the International Construction and Utility Equipment Exposition, is one of my favourite shows. It has also been awarded number 4 spot on the Trade Show News Network (TSNN) Top 250 Trade Show List for the United States based on net exhibit space.
Show organizer, the Association of Equipment Manufacturers (AEM), says that the quality of the show experience is the main goal, not size. “Our success is the result of our industry and customer focus on quality,” says Megan Tanel, vice president exhibitions & events for AEM.
I also believe that the size of the show is due to the confidence exhibitors have in reaching potential customers. People come to the show to see equipment, meet with manufacturers, and to see the famous ICUEE demos.
ICUEE is known for its numerous outdoor equipment demonstrations where you can ‘test-drive’ equipment in job-like conditions. The show also features a Ride & Drive demo track for those interested in trucks, truck engines and components. You can test drive commercial vehicles, including: transmissions; power systems; clutch and brake systems; safety and collision warning systems; fleet, fuel and GPS management systems; and hybrid and alternative fuel systems.
Now ICUEE has expanded their demo by adding a new indoor Exhibitor Demo Stage for even more opportunities to see new technologies and best practices in action.
Show management developed the indoor program in response to attendee feedback for more demo/educational options: 90 percent of utilities and utility contractors in a recent show survey said that demonstrations at ICUEE affect their decision to attend, and 84 percent said that product demonstration opportunities and operating equipment influence their buying decisions.
The new ICUEE Exhibitor Demo Stage will run during show days; exhibitors will offer concentrated 20-minute educational and interactive segments that highlight the performance or merits of a product/service in actual use or simulated situation. A moderator will host the sessions, introducing each segment and facilitating questions and answers.
“The demo stage is one more way to get more education and information to our attendees to help them do their jobs better, and to help our exhibitors get in front of their customers,” stated Show Director Sara Truesdale Mooney. “Attendees can see and compare what’s out there to make them more productive; they can test the equipment and talk with the experts to find the products that meet specific company needs.”
The show website will feature an Exhibitor Demo Schedule for you to preview demos that you might like to participate in or watch at the show. You are also able to compile a personalized show schedule that also includes exhibit booths and education sessions of interest.
ICUEE is held every two years and covers more than one million net square feet of exhibits of the latest equipment, technologies, products and services related to utility construction and rehabilitation. This year it will be held October 1-3 at the Kentucky Exposition Center in Louisville, Kentucky. Visit www.icuee.com for more information and to register.
