Ford has introduced the new 2018 Ford F-150. Three years after first introducing the high-strength, military-grade, aluminum-alloy-bodied Ford F-150, the new F-150 arrives with bold new front and rear styling, advanced technologies – including available Pre-Collision Assist with Pedestrian Detection – and improved engines. The new engines include an all-new 3.0-litre Power Stroke V6 turbo diesel and enhanced V6 and V8 gas engines.
“Truck customers are constantly looking to improve their productivity, for work and for play,” said Joe Hinrichs, Ford President, The Americas. “Since 1977, we’ve been America’s favorite truck, and we’ve never taken that leadership for granted. This new F-150 is our latest example of Ford’s commitment to going further for our customers through continuous innovation.”
The new F-150 delivers on its Built Ford Tough promise through a segment-exclusive combination of advanced materials that are durable and inhibit corrosion. A high-strength steel fully boxed ladder frame and high-strength, military-grade, aluminum alloy body save weight and add capability, helping F-150 tow heavier trailers than ever and deliver best-in-class payload ratings.
The 2018 F-150 lineup is new with even tougher looks. From XL to top-of-the-line Limited, all Ford F-150 models receive new grilles, headlamps and bumpers that create a visually wider and more planted stance and maximum differentiation between the series. On the Sport Package-equipped Lariat F-150, the signature twin bars are painted body color for a custom athletic appearance.
Further enhancing its “milled from a block of high-strength, military-grade, aluminum alloy” look, the F-150 features six all-new wheel designs, ranging from 17 inches to 22 inches in diameter.
A new sculpted tailgate with deeper accent form and stamped “F-150” are flanked by new tail lamp designs. For further style differentiation, a tailgate applique adds a horizontal element to King Ranch, Platinum and Limited versions.
F-150 also brings two new seating trim colors – Dark Marsala for F-150 Platinum, while top-of-the-line F-150 Limited offers a Navy Pier environment. New trim offerings including carbon fiber appearance appliques on F-150 XLT Sport and Lariat Sport models, while the famed F-150 King Ranch features new Kingsville Appointed seats.
Ford builds on its performance leadership by offering the most advanced F-150 engine lineup ever, plus the best towing capability of any F-150 ever. The new F-150 introduces an all-new, standard 3.3-litre V6 engine, with direct-injection for increased efficiency. The 3.3-litre V6 is expected to offer the same 282 horsepower and 253 lb.-ft. of torque as the previous model’s standard 3.5-litre V6.
An all-new second-generation 2.7-litre EcoBoost engine features advanced dual port and direct injection technology, reduced internal friction and improved robustness – all for improved levels of output, efficiency, quality and durability. Like the 3.5-litre EcoBoost, the 2.7-litre EcoBoost will be paired to the segment-exclusive 10-speed automatic transmission for 2018.
The 5.0-litre V8 also sees improvements in 2018, as the naturally aspirated engine features significant upgrades for increased power and torque. It’s also paired with the 10-speed automatic transmission for the first time.
The 2018 F-150 also adds an available all-new 3.0-litre Power Stroke diesel engine, designed, engineered and tested in-house and paired with the 10-speed automatic transmission. It’s the first-ever diesel engine offered for F-150. In addition to the segment-first 10-speed automatic, the Ford F-150 is now the first full-size pickup truck to add automatic start/stop as standard equipment across all models and engines.
Ford has also announced that it is bringing back the Ranger midsize pickup truck to its North American vehicle lineup in 2019 and Bronco midsize SUV to its global vehicle portfolio in 2020. Both vehicles will be manufactured at Ford’s Michigan Assembly Plant in Wayne, Michigan.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.”
